Looking to make member recruitment a more personal initiative we decided to photograph real members who represent the the membership’s wide range of career and personal experiences. Using bold text and branded color schemes helped catch readers attention as well as kick off the Indiana CPA Society’s new branding initiative.
The theme behind the Indiana CPA Society’s 2008 Conferences was “Building Your Professional Future”. The concept behind the brochure designs was to use a different tool to brand each event, while at the same time using a reoccurring style to keep all Society conference materials consistant.
“Whether you’re trying to hire them, train them, work with them or do business with them, one thing is for sure, business today is all about people.” This was the core concept of the Solutions Summit, a new conference developed by the Indiana CPA Society aimed at bridging generation gaps and addressing real people’s issues.