Student Membership Campaign

Cap­tur­ing the inter­est of high-school and col­lege stu­dents is no easy task. For the Indi­ana CPA Soci­ety the impor­tance of doing so is crit­i­cal. As more CPAs are near­ing retire­ment age and the Boomer Bub­ble pre­pares to burst, the recruit­ment of young peo­ple into the CPA pro­fes­sion is increas­ing­ly nec­es­sary. The cam­paign to engage stu­dents spanned across fly­ers, posters, cam­pus vis­its and an updat­ed sec­tion of the Soci­ety’s web­site. Using cur­rent, excit­ing, and visu­al­ly inter­est­ing graph­ics added to the effec­tive­ness of the cam­paign and was help­ful in increas­ing attendance.

Campus Posters

Don't Gamble - Campus PosterGreen - Campus Poster

Game On — High School Shadowing Event

Game On Brochure SpreadGame On Brochure Covers

Community Event Handouts

Pop Quiz FlyerMonthly Budget HandoutABC's of CPAs Flyer