Capturing the interest of high-school and college students is no easy task. For the Indiana CPA Society the importance of doing so is critical. As more CPAs are nearing retirement age and the Boomer Bubble prepares to burst, the recruitment of young people into the CPA profession is increasingly necessary. The campaign to engage students spanned across flyers, posters, campus visits and an updated section of the Society’s website. Using current, exciting, and visually interesting graphics added to the effectiveness of the campaign and was helpful in increasing attendance.