“Whether you’re trying to hire them, train them, work with them or do business with them, one thing is for sure, business today is all about people.” This was the core concept of the Solutions Summit, a new conference developed by the Indiana CPA Society aimed at bridging generation gaps and addressing real people’s issues. This project consisted of developing a brand of it’s own, with a unique look and feel and a clear energy. Print, e‑mail, social media and other marketing techniques were all incorporated into the campaign.
The anchor of the whole project was a custom website with personal videos of actual conference attendees discussing their experiences in the workplace and how they are affected. LD created the design for the site as well as some of the implementation. Check it out!