Solutions Summit Conference

Whether you’re try­ing to hire them, train them, work with them or do busi­ness with them, one thing is for sure, busi­ness today is all about peo­ple.” This was the core con­cept of the Solu­tions Sum­mit, a new con­fer­ence devel­oped by the Indi­ana CPA Soci­ety aimed at bridg­ing gen­er­a­tion gaps and address­ing real peo­ple’s issues. This project con­sist­ed of devel­op­ing a brand of it’s own, with a unique look and feel and a clear ener­gy. Print, e‑mail, social media and oth­er mar­ket­ing tech­niques were all incor­po­rat­ed into the campaign.

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The anchor of the whole project was a cus­tom web­site with per­son­al videos of actu­al con­fer­ence atten­dees dis­cussing their expe­ri­ences in the work­place and how they are affect­ed. LD cre­at­ed the design for the site as well as some of the imple­men­ta­tion. Check it out!

Solu­tions Sum­mit website