Looking to make member recruitment a more personal initiative we decided to photograph real members who represent the the membership’s wide range of career and personal experiences. Using bold text and branded color schemes helped catch readers attention as well as kick off the Indiana CPA Society’s new branding initiative. Copy with a personal touch and a direct call to action fills the pages in a logical and easy to read format. Aside from effectively aiding in member recruitment the prospective member packets also received a 2009 Outstanding Membership Program Award from the Indiana Society of Association Executives. Check out the packet and accompanying ads below.