The theme behind the Indiana CPA Society’s 2008 Conferences was “Building Your Professional Future”. The concept behind the brochure designs was to use a different tool to brand each event, while at the same time using a reoccurring style to keep all Society conference materials consistant.This theme carried over to blast e‑mails, catalog listings and day-of event handouts.
Marketing to conference sponsors required a different approach. Giving potential sponsors a quick and easy to understand reference to all of the Society’s offerings. The sponsorship brochure included information on each event, a breakdown of the sponsorship levels as well as pricing and discount options.