IHAD Holiday Appeal

Lenfert Design was proud to be a part of I Have a Dream Boulder County’s holiday appeal mailer. We worked with IHAD and local printers to establish a plan for the design based on results from previous years mailings. In the past IHAD had more success with campaigns that were straight forward, used repeating and powerful images, and had a simple color scheme.The result of 2010’s mailer was a great success. Here’s what Lori Canova – IHAD’s Chief Executive Officer had to say.

” We did really good on the holiday appeal this year!
Our donations increased by over 60% compared to last year!
Thanks so much for your great design!”

Not that we’re counting, but that was 3 for 3 on exclamation points. But more importantly we’re happy we could help with such a great cause. The holiday appeal consisted of a folded letter, envelope, donation form, and return envelope.