IHAD Holiday Appeal

Lenfert Design was proud to be a part of I Have a Dream Boul­der Coun­ty’s hol­i­day appeal mail­er. We worked with IHAD and local print­ers to estab­lish a plan for the design based on results from pre­vi­ous years mail­ings. In the past IHAD had more suc­cess with cam­paigns that were straight for­ward, used repeat­ing and pow­er­ful images, and had a sim­ple col­or scheme.The result of 2010’s mail­er was a great suc­cess. Here’s what Lori Cano­va — IHAD’s Chief Exec­u­tive Offi­cer had to say.

” We did real­ly good on the hol­i­day appeal this year!
Our dona­tions increased by over 60% com­pared to last year!
Thanks so much for your great design!”

Not that we’re count­ing, but that was 3 for 3 on excla­ma­tion points. But more impor­tant­ly we’re hap­py we could help with such a great cause. The hol­i­day appeal con­sist­ed of a fold­ed let­ter, enve­lope, dona­tion form, and return envelope.