Look­ing to make mem­ber recruit­ment a more per­sonal ini­tia­tive we decided to pho­to­graph real mem­bers who rep­re­sent the the membership’s wide range of career and per­sonal expe­ri­ences. Using bold text and branded color schemes helped catch read­ers atten­tion as well as kick off the Indi­ana CPA Society’s new brand­ing ini­tia­tive. Continue Reading →

The theme behind the Indi­ana CPA Society’s 2008 Con­fer­ences was “Build­ing Your Pro­fes­sional Future”. The con­cept behind the brochure designs was to use a dif­fer­ent tool to brand each event, while at the same time using a reoc­cur­ring style to keep all Soci­ety con­fer­ence mate­ri­als con­sis­tant. Continue Reading →

“Whether you’re try­ing to hire them, train them, work with them or do busi­ness with them, one thing is for sure, busi­ness today is all about peo­ple.” This was the core con­cept of the Solu­tions Sum­mit, a new con­fer­ence devel­oped by the Indi­ana CPA Soci­ety aimed at bridg­ing gen­er­a­tion gaps and address­ing real people’s issues. Continue Reading →