Prospective Member Packet

Prospective Member Packet

Look­ing to make mem­ber recruit­ment a more per­son­al ini­tia­tive we decid­ed to pho­to­graph real mem­bers who rep­re­sent the the mem­ber­ship’s wide range of career and per­son­al expe­ri­ences. Using bold text and brand­ed col­or schemes helped catch read­ers atten­tion as well as kick off the Indi­ana CPA Soci­ety’s new brand­ing ini­tia­tive. Copy with a per­son­al touch and a direct call to action fills the pages in a log­i­cal and easy to read for­mat. Aside from effec­tive­ly aid­ing in mem­ber recruit­ment the prospec­tive mem­ber pack­ets also received a 2009 Out­stand­ing Mem­ber­ship Pro­gram Award from the Indi­ana Soci­ety of Asso­ci­a­tion Exec­u­tives. Check out the pack­et and accom­pa­ny­ing ads below.

Prospective Member Packet

Packet Cover DesignPacket Spread DesignPacket Spread DesignPacket Spread Design

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