Prospective Member Packet

Prospective Member Packet

Look­ing to make mem­ber recruit­ment a more per­sonal ini­tia­tive we decided to pho­to­graph real mem­bers who rep­re­sent the the membership’s wide range of career and per­sonal expe­ri­ences. Using bold text and branded color schemes helped catch read­ers atten­tion as well as kick off the Indi­ana CPA Society’s new brand­ing ini­tia­tive. Copy with a per­sonal touch and a direct call to action fills the pages in a log­i­cal and easy to read for­mat. Aside from effec­tively aid­ing in mem­ber recruit­ment the prospec­tive mem­ber pack­ets also received a 2009 Out­stand­ing Mem­ber­ship Pro­gram Award from the Indi­ana Soci­ety of Asso­ci­a­tion Exec­u­tives. Check out the packet and accom­pa­ny­ing ads below.

Prospec­tive Mem­ber Packet

Packet Cover DesignPacket Spread DesignPacket Spread DesignPacket Spread Design

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